Hotel Bristol Wins Best Western Most Improved Hotel Award

Hotel Bristol has won the coveted ‘Most Improved Hotel’ award at Best Western’s 42nd Annual Members Conference in Edinburgh. It was the hotel’s exceptional Guest Experience Score (GES) that bagged us this highly regarded accolade beating off stiff competition from hotels across the country.

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A momentous event in the hotel business calendar, the much-anticipated Best Western annual conference took place at Edinburgh’s Sheraton Hotel and Spa. The conference recognises national excellence within the Best Western network and celebrates the absolute best in hotel customer service, quality standards and dedication to hospitality. With over 260 hotels across 11 brands, accolades were awarded to hoteliers of all sizes with 11 hotels winning on the evening in their respective categories.  

The Most Improved Hotel is decided based on the Guest Experience Score (GES), which is a score Best Western devises from a combination of social media reviews, Trip Advisor scores and the Medallia survey. This score is then compared against a benchmark, and the hotel that has improved its GES the most against that benchmark vs the previous year is the winner.

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The Hotel Bristol has been a part of the Young family for generations. Founded by Minnie and Howard B. Young in 1927, the modern-classic establishment boasts an Art Deco architecture style with a full collection of rooms, many offering impressive sea views and an unrivalled, dedicated loyal senior team who collectively boast over 200 years’ service.

Honouring the quality of the past without compromising the experience of the present and current trends, classic etiquette and modesty form the basis of the hotel’s exceptional offering. With time-honoured service updated to fit 21st century needs, The Hotel Bristol experience ensures that guests continually feel truly looked after, and appreciated, at all times.

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It is this ‘evolving but not compromising’ approach that has led to the hotel winning this prestigious accolade. The hotel recently renovated its bar area to reflect a timelessly stylish art-deco feel, evocative of 1920s Paris. The rebranded HB’s Cocktail Bar is a comfortable space where residents and non-residents alike can enjoy deliciously informal food or cocktails in a space of sleek and anti-traditional elegance.

Managing Director, Howard N. Young said: “We were really pleased to be recognised for our guest reviews. Integral to our success is our strong ethic of teamwork and this award from the industry heavyweight Best Western reflects the hard graft that our amazing and loyal team put in every day to ensure each and every guest has a wonderful experience with us.

“While we evolve our establishment, it is always vital that the results reflect our spirit as a family-run business as well as retaining our classic elements of service that we are so proud of. Going forward, we’ll also be developing some new fresh and exciting offerings for our guests and local residents, so watch this space.”

Robert Paterson, CEO at Best Western Great Britain, said: “This year has been another record-breaking year for Best Western and that’s why it’s incredibly important to us to get together to recognise and celebrate the hard work our independent hoteliers put in. Congratulations again to the Best Western Hotel Bristol, and to all of this year’s winners, and we look forward to seeing what the rest of 2020 has to offer!”



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